Pete & Pedro approved our concept for Rebel, their best-selling fragrance, after we pitched a funny, exaggerated take on the power of scent. The story imagined a man becoming so enticing that women began following him in droves.
The original idea pushed close to NSFW territory, so we scaled back a few moments to keep it brand-safe. Unfortunately, it didn’t perform well organically so they decided not to put ad spend on it.
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